Scoring Reviews: Make It Easier for Customers to Review Your Business

I’ve mentioned in the past just how important it is to have customer reviews on your Google Places listing, but it’s vital enough that I can’t say it too often! Reviews are a great way for prospective customers to evaluate your business by seeing what past clients are reporting about their experience. But that’s not it. Reviews also contribute to higher rankings overall. To put it bluntly, if you don’t have reviews on your Google Places listing, you’re not giving your business a fair shot at reaching its fullest potential! Which leads us to the age-old question, how can you get more customers to leave reviews for you? The short answer is make it worth their time and effort. This has two very important elements, offering incentives, but also simplifying the process of posting a review as much as possible. The easier it is, the more likely people are to do anything, including reviewing your company. As you probably already know, your LeadTrax™ site from Prospect Genius comes with an optional “Review My Business” button. This handy button links directly to the Google Places listing that we already manage on your behalf, so it’s simple and straightforward for customers to leave reviews. That’s half the battle when it comes to persuading them to write you a review. In fact, since we debuted this convenient feature, countless businesses have already seen a dramatic increase in reviews after adding the button to their site. If you don’t see the “Review My Business” button already on your LeadTrax™ site, adding it is easy. Just give your account manager a call and we’ll take care of it!